Heading to the company's third-quarter earnings report, Yahoo was on the verge of heading two complete years without recording year-about-year Display screen-ad revenue growth in a quarter. And its Screen-advertisement rates are already inside a tailspin since the fourth quarter of 2012.
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Yahoo has spent 2014 attempting to Wealthy Affiliate Works reverse the display-advertising slide. It's manufactured several moves to spice up its programmatic posture, reignite advertisers' curiosity in its premium ads and catch up its business with its audience's migration to mobile.
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With the past year, Yahoo's quarterly sales of pricey premium adverts like property-page takeovers has declined, whilst advertisers flocked on the much less expensive indigenous Stream Adverts that surface within the portal's content material feeds.